A Basic Change In The Control Of Information.

Information is the vital underpinning of customer ownership.

When everyone - the different departments, the individual salespeople, the manufacturers – each has their own piece of the customer information, then whose customer is it ?

The Customer Base Manager puts the complete customer information, and the flow and access of that information, firmly into the dealership’s hands.


A Revolutionary Change Towards A Proactive Sales Process.

It won’t happen overnight, but with the Customer Base Manager you have the information power needed to move your salespeople to a sustained program of proactive customer contact.

Equipped with timely and precise information, your sales people customer can now begin to stir up key activity in the customer base as a basic part of their daily work.

Gradually, we will see the emergence of a generation of truly wired salespeople who fully embrace the use of information and understand that the Customer Base Manager is really the driver of a dealership’s sales activity engine. It's coming fast.

Sales managers also become more pro-active when wired into this new wide view of your customer base. Suddenly it’s a lot easier to go out into the customer base with service specials, trade inquiries and group events, because you know exactly who to talk to.


A Very Big Change In The Number Of People You Know.

Of course, staying in touch with your customers and constantly developing your familiarity and knowledge of them (and they of you) is ancient sales wisdom. What’s new is the scale with which you can now do it.

Through the Customer Base Manager’s new organization of customer information, you can now effectively "know" all the thousands of sold customers you’ve had over the years.

Plus, you can also add on all the extra thousands who now flow unidentified through your show room and service bays.

Sales has always been a numbers game, now you can play with much bigger numbers and the means to reach the right target at the right time.


An Inevitable Change In Sales Performance.

If you inject even just some of the Customer Base Manager’s power into your sales effort it will inevitably ripple through to a better sales record.

Increased volume of identified sales opportunities.

Increased volume of sales activity derived from these opportunities.

Increased conversion rate of sales activity.